Direct Marketing Observations

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Case in point Wal-Marting Across America uses a real journalist and real photographer, and sets them up as your average Wal-Mart fans, who travel across America, park their RV at Wal-Mart parking lots and hang and blog. Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns.

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This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Direct Marketing Observations

This approach turned everyone into strategists, albeit for the betterment of campaigns. Campaigns are how agencies are oriented, client teams organized by geography then charged with the next big idea to WOW consumers. The speed by which information travels socially is simply overwhelming, good or bad.