Dave Fleet

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Newsflash: PR is Not Easy, Cheap or Quick

Dave Fleet

For context, the following excerpt reflects a discussion on the media relations surrounding a new environmental conference, four days ahead of the first day of the conference (emphasis in the excerpt is mine): “What’s the time-line of the campaign?&#. Twenty cover stories?

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Digital is facing a Trust Crisis

Dave Fleet

This doesn’t mean every campaign has to be boring, earnest and beige, with talking-head videos staring people in the eye and slowly sapping our will to live. Not only is it hard – perhaps impossible – to keep up with relentless misinformation, but fake news travels faster and farther than the truth ( six times faster, it turns out ).

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