The Marketing Blog

JULY 7, 2014

I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’ Filed under: Media Tagged: Digital media , Media , Social media. I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition.

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The Marketing Blog

JANUARY 5, 2009

Home About In the Media After Hiatus, Social Media Predictions & 2009 Indian startups need more Community Managers January 5, 2009.11:43 43 pm Social Media Mercury rising up in India Jump to Comments Let me start of by wishing everybody a very ‘Happy New Year 2009′ ! Mumbai was a trend-setter.

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NOVEMBER 25, 2007

Home About In the Media Bloggers & Writers – What Keeps You Going? 28 am Fastrack Adopts Social Media Jump to Comments For B-School students this seems to be a perfect case study in the making. Yeah, I am talking about embracing of social media by Fastrack,a leading youth fashion brand by Titan.

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SEPTEMBER 10, 2009

Home About In the Media Usability questions from a novice Indians in Social Media (2009) September 10, 2009.9:47 Home About In the Media Usability questions from a novice Indians in Social Media (2009) September 10, 2009.9:47 The scope of my blog-posts span across the Enterprise 2.0

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AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort.

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MAY 1, 2008

30 am Social Media trumps Mass Media? Pepsi has certainly marked the rise of a new dawn with its ‘Youngistan Campaign’ by releasing the advertisement on YouTube before it actually hit the mass media. May 2, 2008.3:30 Yeah the same ad which picks up from Akshay Kumar left us in the Thumbs up commercial.

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