Campaign and Sentiment - Social Media Informer

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Sherrilynne Starkie

Campaign

Sentiment

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

FEBRUARY 13, 2018

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. The consultant always listens to gauge audience sentiment to inform all activity. They are skilled storytellers.

Consultant

Consultant Social Media Drupal Content management systems

Measuring what matters in communications

Sherrilynne Starkie

JULY 3, 2018

Even though it’s an awareness campaign, you still have a real hard metrics that you can present. Sentiment analysis is another. Was sentiment positive and now it’s negative? Sometimes it’s a little tougher to fight your corner on awareness objectives because they are seen as a cost not a revenue generator.

Policies

Policies Project Metrics Sentiment

Sherrilynne Starkie

What the heck are social media consultants and what do they do all day?

Measuring what matters in communications

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