Ari Herzog
FEBRUARY 18, 2014
Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. A3: Dancing around ROI. Start dancing WITH ROI.
Ari Herzog
OCTOBER 10, 2010
There seems to be a general agreement on SEM being a complex combination of SEO and PPC to varying degrees of focus on each of the above, depending largely on the set of goals set for the campaign. I believe that the proper combination between the two will create the right hybrid campaign.
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