Remove Campaign Remove Klout Remove Social Capital Remove Social Media
article thumbnail

Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. That is the difference between social capital and influence, because they’re very different.

Klout 122