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Digital PR: What You Need to Know

Proactive Report

Mapping the social graph. Finding sentiment, intent and other actionable insights. You have to understand and use scores like Klout and Kred and know that they are only a starting point. You’ll only know who the real influencers for a particular campaign are once you start to work with them. Data mining.

Klout 40
article thumbnail

Digital PR: What You Need to Know

Proactive Report

Mapping the social graph. Finding sentiment, intent and other actionable insights. You have to understand and use scores like Klout and Kred and know that they are only a starting point. You’ll only know who the real influencers for a particular campaign are once you start to work with them. Data mining.

Klout 40
article thumbnail

Digital PR: What You Need to Know

Proactive Report

Mapping the social graph. Finding sentiment, intent and other actionable insights. You have to understand and use scores like Klout and Kred and know that they are only a starting point. You’ll only know who the real influencers for a particular campaign are once you start to work with them. Data mining.

Klout 40