Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
‘Engagement’ is campaign-specific.&#. What, in your opinion, is the best way to measure influence? Influence is based on recency, frequency, reach, retweets, but mostly Biz RESULTS.&#. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. Jim: “Business results.
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