Campaign Influencer Loyalty Social Capital 
Sprout Social
NOVEMBER 18, 2020
Consumers understand the power of a brand: its platform, influence and capital. Those that do, like Peloton, can drive incredible brand loyalty and advocacy. Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's. Make accountability part of your strategy.
Convince & Convert
NOVEMBER 1, 2011
There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Brian: This has been another area of study actually going back to the 90s before there were influence scores. I used to call it the IF, the influence factor, and its importance in business engagement.
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