Hootsuite

SEPTEMBER 28, 2020

Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. This allows Mapfre to target and personalize their marketing campaigns across all their digital channels. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Convince & Convert

FEBRUARY 2, 2012

It’s not a typical marketing-focused approach like you might see from other social media campaigns. One of the things that we’re looking at really closely is sentiment analysis. It gets a little bit more difficult when you get into something like health care.

Social Media 117

Social Media Committee Team Questions 117

Hootsuite

MARCH 31, 2020

This is often required for regulatory compliance in industries like health care and finance. Many high-profile bloggers are categorized as influencers, since their content reaches a large number of people. Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Influencer.

List 145

List Social Media HootSuite URL 145