Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
Image: Nwardez via Flickr, CC 2.0. ‘Engagement’ is campaign-specific.&#. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. In other words, someone who’s going to pull the strings not too hard, not too light, but just right. b) Measure KPI’s that help you meet goals.
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