Social Media Research: Interview with Joel Rubinson of ARF - Part I
Diva Marketing Blog
FEBRUARY 23, 2009
Joel Rubinson : In a world where consumers are in control, where social media provides unprecedented velocity to the spread of messages like the reaction to the Motrin campaign, a marketer must commit to continuous learning. 50% of ad campaigns provide no sales lift. In turn, “learning” comes from hearing the unexpected.
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