The Audacity of Free: The Products and Services Edition
Techipedia: Tamar Weinberg
JULY 29, 2010
In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. In fact, I’ll be giving away some freebies at a webinar in the near future. I actually solicited users to review my book and I actually encouraged it!
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