Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). But 65% of B2B marketers have not established lead nurturing campaigns. Paid search leads average a 7% rate, while outbound marketing leads (e.g.,

Statistics 198

Statistics Social Media B2B Marketing 198

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Sign up right now at a totally reduced cost for 2012 for a limited time. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2011

5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. These 8 steps are clear-cut and will guide you through the process.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JANUARY 17, 2011

Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Paid Search Gaining Respect, But Not Enough by MediaPost Online Media Daily. Searching For Online Leads And Where To Find Them by MediaPost Search Blog. search volume rose 16% from 2009 to 2010. Search traffic also converts better.

Research 210

Research Social Media B2B Marketing 210

Oktopost

DECEMBER 5, 2019

It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent. Just be sure you’re prepared to deal with the challenges that frequently accompany any content marketing campaign. Blog posts and articles are preferred over traditional ads by seven out of ten purchasers.

Platform 104

Platform Content B2B Education 104

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). But 65% of B2B marketers have not established lead nurturing campaigns. Paid search leads average a 7% rate, while outbound marketing leads (e.g.,

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

NOVEMBER 28, 2011

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Paid search ads, however, still outperform both. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 billion searches on Google each month; one-third of U.S.

Statistics 219

Statistics Research Social Media B2B 219