Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
b) Thinking a lot of noise is good without studying the sentiment of the conversations. What’s key about edited media is that the mentions are included with consideration; e.g. you’re quoted in an article, it was edited and then published. ‘Engagement’ is campaign-specific.&#. Jim said, “It depends.&#
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