What’s Social’s True Value to Business? We Asked 2,162 Marketers.
Hootsuite
SEPTEMBER 28, 2020
For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. This allows Mapfre to target and personalize their marketing campaigns across all their digital channels. Social measurement can’t happen in a silo. Plan for the unknowns to mitigate disruption.
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