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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. It's another opportunity to tell and share stories.

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Why Your Business Needs to Be a FLOP

Convince & Convert

All these non-profit executives were totally befuddled by anything with marketing, selling, social media, fund raising, development, cause marketing. So is marketing. You could paper the wall with your direct mail and your postcards, and your campaign letters. All this stuff. I said, “Listen. You have people.