What you can learn from Mister Splashy Pants
Buzz Marketing for Technology
JANUARY 12, 2010
Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. And then of course there was Mister Splashy Pants. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&#
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