Mindjumpers

JUNE 8, 2012

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. As an example, I want to shed light on a case by American Express. The case recently won the Blue Award, the best possible, at Facebook Studio Award 2012. The challenge. Writing this, the page has 2,832,697 likes.

CSR 237

CSR Small Business Case Study Communities 237

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. Comments my favorite part of this case study is that they did exactly.

Hashtag 147

Hashtag Campaign Case Study Banking 147

Convince & Convert

JULY 6, 2010

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Audiense

MARCH 9, 2017

When customers talk with us about their Twitter Marketing strategies, direct message (DM) campaigns are one of the most appreciated and used features. There are many uses for DM campaigns, especially now that sending DMs with multimedia content at scale is an option. Are you running a contest on Twitter ? Product launch.

Twitter 124

Twitter CSR Case Study Discount 124

Convince & Convert

MARCH 17, 2016

million of their closest Twitter friends—by name. Using Twitter’s Tailored Audiences feature , the company personalized Promoted Tweets with users’ names and a GIF of syrup pouring over a stack of pancakes in each ad. So, what can you learn from this campaign? With $20 million raised since 2006 and a 2016 goal of $3.5

CSR 60

CSR Meme Delicious Campaign 60