article thumbnail

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., For me, the risks in content marketing are more reputation risks than financial ones. Reputation risk is when you go out there and say something that alienates your target audience. Things like, “eBooks don’t work for us.

Strategy 152
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It's wicked fast and being able to pull from Fbook is huge. So far so good. It's obviously brand new and has a ways to go but in its basic form it kills for getting a quick snapshot of what's being said.