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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

He suggested that marketers should share it from corporate social accounts and with employees so they could choose to share if they wanted. The Altimeter Group Converged Media Model. Across your company’s paid, owned, and earned channels, how will you promote your beautiful piece of content? Nothing markets itself.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. We look at the numbers of social shares, links, mentions and page views.

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