Direct Marketing Observations

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Does Good Content Matter Anymore?

Direct Marketing Observations

Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. These folks are trying to appease the almighty search engines. Organic search in a nutshell. Most producers of content are in the business of driving traffic. Traffic equates to advertising which equates to dollars.

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. We’ve definitely evolved and rightly or wrongly so depending on your point of view. Take for example search. Search and social have migrated to the mobile device. So what does this all mean?

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