To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?
Atom Thought
MAY 11, 2010
Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. Group Buying! What do you think? Related Posts: Is it easier to beat a Google than a Facebook?
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