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Sprout Social
NOVEMBER 18, 2020
That lack of communication is a problem for us as marketers—and all of us need to make it our problem. H alf of consumers say they want brands to use social media to share the specific details of their social justice commitments, including proactive updates on the progress they’re making. Hear me out….
Sprout Social
NOVEMBER 30, 2021
Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. Livestream shopping. Conversational commerce.
Twist Image
AUGUST 10, 2012
The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. In short marketing isn't dead. Marketing is everything. But they are.
Janet Fouts
OCTOBER 29, 2012
Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Do they get comments and do people share their content through social media? Klout , Peer Index or Kred score?
Convince & Convert
JUNE 22, 2010
Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence? telegraph service).
Convince & Convert
MARCH 6, 2012
Jay: Which brings us to today’s book, Return On Influence. There was a reason why nobody in social media has written a book about the nature of influence. I turned to experts like you and to Robert Scoble , and the famous acclaimed author, Robert Cialdini , the author of “ Influence at Work.”
Convince & Convert
JUNE 23, 2010
Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.
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