Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 24, 2010
The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. I'd buy a book from him. Take a look at Zappos.
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