Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 24, 2010
That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. I'd buy a book from him. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. That’s just a brochure in 140 characters. Take a look at Zappos.
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