Akamai Marketing

article thumbnail

Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Please Update your Reader Now.

Buy 174
article thumbnail

The difference between an audience and a community in new media

Akamai Marketing

Audiences can be purchased : Think about buying an email list or a direct mail list. That’s what you buy: access to an audience. Communities must be developed : You can not buy a community. Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. This is an audience.

article thumbnail

What's your social currency?

Akamai Marketing

That’s like saying the first time you meet someone you should buy them a bottle of wine. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube.

Lurker 203