Buy Engineering Findability Social CRM 
Techipedia: Tamar Weinberg
JANUARY 26, 2011
Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines. Social media is about real engagement and truly connecting with people. Social media. It’s not that easy.
Convince & Convert
MAY 19, 2010
This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. Content isn’t king, optimized content is king.
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