Josh S Peters
SEPTEMBER 18, 2009
Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. No CTA to buy anything or click on anything that injected you into a sales funnel.
Josh S Peters
AUGUST 17, 2009
Brand Addiction by NeoGaboX In order for people to want to buy from you they need to know who you are. Consumers often build a relationship (mental or physical) with brands that they are aware of and are more likely to try new products or buy from a brand they know or are familiar with. They need to be aware of your brand.
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