The Future of Digital Marketing: Top Tips for a Successful Strategy
The Realtime Report
JANUARY 19, 2020
Anyone can buy ad space so now it’s more about buying the best ad space based on website viewership. During real-time bids, advertisers bid in a digital auction run by publishers on ad space based on cost-per-thousand-impressions (CPM). RTB: The Future of Digital Marketing. The placement of ad space has become a commodity.
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