Akamai Marketing

MARCH 22, 2013

I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers. Lately, in conversations about personal branding, this opportunity seems to be making a resurgence. We’re not done with this conversation and maybe a blog post is needed. ” Doing it organically. Time Consuming.

Buy 124

Buy Brands Twitter Communities 124

Akamai Marketing

SEPTEMBER 13, 2011

Audiences can be purchased : Think about buying an email list or a direct mail list. That’s what you buy: access to an audience. Communities must be developed : You can not buy a community. Running an ad doesn’t take any man power or additional resources outside of creating the ad and buying the time or space.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

NOVEMBER 6, 2012

Tell your customers the pros and cons about how your different products compare, or what they should know when they buy a particular product. . You can have a blog with conversion opportunities like email capture and information requests, and I think you should. It adds to your credibility. Be yourself. Gary Vaynurchuck comes to mind.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

JANUARY 15, 2013

If you’re looking to get a return on your social media investment, you’ll need to commit to building a community and then conversing with your community. If you buy a bunch of followers, you’re doing it wrong. Its both more accessible and yet more nuanced. How’s that website looking? The Truth: Think Agile.

ROI 194

ROI Social Media Policies Creative Commons 194