Remove Buy Remove Cause marketing Remove Loyalty Remove Retail
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Consumer Trust Is Not What You Think It Is These Days

Twist Image

Candidly, if you asked me what the number one reason might be for a customer's loyalty, I'd grapple between price and value. This morning, eMarketer published the news item, Money Can't Buy Me Love: US Consumers Loyal to Brands They Trust. brand loyalty. cause marketing. customer loyalty. digital marketing.

Loyalty 68
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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Several studies show that participation in communities can increase brand loyalty. But building trust and consumer confidence is hard to do on your own, which is why influencer marketing plays a big role in enterprise-level social media strategies as well. Cause marketing should be supported by action. Key takeaways.

Examples 145
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

CSR 137