Why Snapchat Content and the Longevity of Social Media Content are so Similar
Direct Marketing Observations
MARCH 1, 2017
When a brand pushes out a “piece” of social media content, they’re hoping that content will move the needle in the form of a standard KPI, i.e. mentions, likes, favorites or followers. How long are brands hoping that content will last? Brands have to act accordingly. Does that mean a brand should use them?
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