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Social Capital Ottawa

Sherrilynne Starkie

If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar. My social capital in Ottawa. Successful social media marketing to Moms. Martin Waxman to deliver opening keynote at Social Capital Conference. Related articles.

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You Damage More Than Your Own Personal Brand With Bad Online Behavior

Myrland Marketing

It has everything to do with Mr. Aquila’s personal brand and how he chose to either reinforce it or damage it in order to prove a point. Observers might see one Tweet, post, update, video, or another short snippet of information that is shocking and at odds with what you have worked so hard to communicate to others as your personal brand.

Brands 49
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Brand strategy: What it is and how to create a strong framework

Sprout Social

For a long time, a company’s brand strategy relied mostly on IRL experiences. Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. It’s not a storefront, it’s their social strategy.

Strategy 100