Remove useful-b2b-digital-marketing-benchmarks-infographic
article thumbnail

How to develop a content marketing plan

Sprout Social

How about growing your brand awareness and social media presence? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. What is a content marketing plan? But you’re not alone.

Content 111