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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257
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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Create a branded experience from your logo to colors, fonts, message and more across all channels. Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. And the good news? Getting Started Ideas: 1.

Trends 146
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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Create a branded experience from your logo to colors, fonts, message and more across all channels. Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. And the good news? Getting Started Ideas: 1.

Trends 60