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Best Social Media Monitoring Tools

Bill Hartzer

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Joel Rubinson : In a world where consumers are in control, where social media provides unprecedented velocity to the spread of messages like the reaction to the Motrin campaign, a marketer must commit to continuous learning. 50% of ad campaigns provide no sales lift.  In turn, “learning” comes from hearing the unexpected.

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Disagree with me in the comments. Dr. Wright.

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