Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. For a really entertaining angle, ask the same question, but focus on the people at each company this time. Power & Associates in 2008.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Webbiquity SMM

SEPTEMBER 12, 2011

Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Great for small brands and the do it yourselfer social strategists. Clearly the costs of the monitoring space are going to go to zero, it’s just a matter of when.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275