19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
Brand Awareness. Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Cost Per Thousand Impressions (CPM).
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