article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Stay on top of things, grow, and beat the competition.

article thumbnail

How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

Conducting customer surveys: By surveying your competitor’s customers, you can get an idea of their strengths and weaknesses from the customer’s perspective. This can help you identify areas where your competitor is doing well and where they could improve. What is competitor analysis and why is it important?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Brand Awareness. Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. STEP 2 : Determine the reporting period your organization wants tied to brand awareness. STEP 3 : Be consistent.

Metrics 112
article thumbnail

19 Hootsuite alternatives for your brand in 2024

Sprout Social

And with our Salesforce and Zendesk integrations, effectively bridge the gap between sales and customer service to get a 360-degree view of your customer and their journey with your brand. They also offer custom quotes for brands that need over 50 licenses. And G2 reviews often highlight its user-friendly design.

HootSuite 107