Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It's a win, win, win.

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Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 3, 2010

Combined with the new geo-targeted social interaction tools like Foursquare and Gowalla, and the just over the horizon technology of QR codes , social graph portability and the “site-less&# Web (as Paul Gillin calls it ) is an area that smart agencies need to know now. But what I do know is a methodology to find out.&#

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 4, 2010

Ultimately they are likely losing three customers who travel a lot because of their social media responses, probably more from this than from the room problem – I can overlook an underpaid hourly staff member at the desk or cleaning service. I may use that in my new book. They seem to get it. Your point is dead-on.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

SEPTEMBER 21, 2010

NutshellMail See tomorrow’s post for a deeper look at this tool, but NutshellMail brings your social media activity to you via email, instead of you having to surf around and use tools to see what’s happening. Extremely handy while traveling, I also highly recommend Nutshell for casual social media users.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167