Convince & Convert

JULY 6, 2010

For a real-world case of this strategy, take a look at Future Friendly – a program developed by Procter & Gamble (P&G) to help consumers save energy, conserve water and reduce waste. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

AUGUST 25, 2010

Imagine opting into a “crowdsourcing&# activity when you log into your local joint… &# everyone here today is working on an idea to help alleviate the litter problem downtown…want to join?&# Unapologetic intrusiveness, warmly invited by the customer because the perceived value is high. How can I help you?

Facebook 144

Facebook Yahoo Collaboration Social CRM 144