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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs. Of course, it doesn’t hurt to have sat next to you, Tamar, at enough search industry conferences to know you don’t blog about plants.

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. Until the industry invests more thought, time and training to the subject, we will not solve any of the really big issues. Most measurement experts are self-taught. Read All About It!

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