Webbiquity SMM

article thumbnail

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow. If you’ve got the budget, search for influencers using a social media monitoring or PR management tool.

B2B 190
article thumbnail

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

25 years ago it would have required spending hours on end in a business library; even 10 years ago, it would have involved extensive online searching and chasing down blogroll links. Until relatively recently, developing anything close to a comprehensive list of influencers within any specific market segment was quite challenging.

B2B 318