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Harnessing the Force: How Lessons From Star Wars Can Elevate Your Blogging

ProBlogger

Build a Compelling Brand Star Wars is not just a movie franchise; it’s a globally recognized brand. Similarly, as a blogger, you must build a strong brand around your blog. By building a cohesive brand, you establish a memorable image that sets you apart from the competition.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Respect copyright, fair use and financial disclosure laws.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. You don’t lose ownership rights, but you do lose control over how your content can be used. This is particularly important when managing branded client materials.

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The Why, How and When of Using Quotations on Your Blog

ProBlogger

Even small blogs can pass useful link juice by linking to the post or book they’re quoting, and while huge bloggers may not always notice or acknowledge that they’ve been quoted, the “little guys” of the blogosphere may respond incredibly enthusiastically. Here’s where to go next: How to Use Quotes Effectively – and Legally.

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