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Harnessing the Force: How Lessons From Star Wars Can Elevate Your Blogging

ProBlogger

Build a Compelling Brand Star Wars is not just a movie franchise; it’s a globally recognized brand. Similarly, as a blogger, you must build a strong brand around your blog. By building a cohesive brand, you establish a memorable image that sets you apart from the competition.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Respect copyright, fair use and financial disclosure laws.