Social Media Strategery
JULY 9, 2016
And so on we go, back to our desks to create content that will get approved. How did lawyers gain so much control over what we do and the content we create? You see, their job isn’t to create engaging content. Here are three key takeaways for anyone creating content for their brand: Do your own research.
Social Media Strategery
FEBRUARY 25, 2008
What content will this blog have that you won’t be find anywhere else? I’ve found that there are a ton of resources about the principles of social media and how those principles can be applied externally. link] An Interview with Blogger Bob From TSA’s Evolution of Security Blog | Social Media Strategery [.]
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Social Media Strategery
NOVEMBER 23, 2008
An argument that I often hear is, “why should I spend the time hassling with some blogger with a few thousand readers, when millions read the New York Times? Aren’t I wasting resources that could be used on securing media with a larger audience? Reaching out to an influential blogger is like knocking down that first domino.
Social Media Strategery
JULY 12, 2009
In collaboration with Chris and a few other team members, we pitched the idea to our leadership as a low-cost, low-resource opportunity to network, collaborate on some of the tough issues facing our team, learn from other members of the team, and have an opportunity to get involved with the rest of the team beyond their individual project teams.
Social Media Strategery
AUGUST 23, 2009
You’ve gained a critical mass of supporters and people have started to recognize you as the primary resource on social media. If available, you’re one of the most active bloggers or wiki editors. You’re fielding dozens of questions every day about what social media is and why it can be beneficial.
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