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Building a New Kind of Cruise Community

Waxing UnLyrical

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Learn how tagging and other metadata improve your ability to search and measure the spread of information. Couple your email newsletter content with additional website content on a blog for improved commenting. Learn which bloggers might care about your customer. Turn your blog into a mobile blog site with Mofuse.

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10 Things Google will Love About Your Website you Probably Don’t Have

Kikolani

XML sitemaps also give the spiders metadata about your pages such as the last time a page was updated and how important one page is to the rest of the website. Sitemaps can also be used to identify photos and videos, as well as tell Google which parts of your site are designed for mobile. Unique Content. Site Audit.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Beyond Simple Sharing on Corporate Social Accounts.

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10 Tips to Optimize Your Presence on Pinterest

Razor Social

And, with these all important consumers regularly pinning and searching for new content ( a recent report suggests average users stay on the platform for close to 15 minutes at a time), you’re missing out on a serious marketing and advertising tool if you don’t harness the power of Pinterest. You want to make your presence a beautiful one.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. This allows you to create the most effective content before you release it to your entire following. Blogger is a free blogging platform owned by Google. Related: Mute, Troll.

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