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Harnessing the Force: How Lessons From Star Wars Can Elevate Your Blogging

ProBlogger

As a blogger, it is essential to find your own unique voice and embrace it fully. Similarly, as a blogger, you must build a strong brand around your blog. Franchising and Collaboration One of the key strategies behind the success of Star Wars is its ability to expand through franchising and collaboration.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Respect copyright, fair use and financial disclosure laws.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Michael Wesch, PhD, an Assistant Professor of Cultural Anthropology at Kansas State University is best known on the net for that video, The Machine is Us/ing Us , which is a great example of how to use the medium to convey a message thats more than just scripted rhetoric, but that has meaning. He pointed to Liz B.

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