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JULY 3, 2009 Live Tweeting Requires Ethical and Legal Considerations
Setting aside issues of whether the practice is actually useful, and whether it is distracting to the speaker and to others in attendance, live tweeting and live blogging of conferences, events and webcasts raises legal and ethical issues. The best guidance for whether live blogging and live tweeting is acceptable comes from the Fair Use provision of U.S. Factors that affect whether reproduction of a copyrighted work is fair use are: “The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes.
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 IBM Social Computing Guidelines
In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical adviceand also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. If you publish content to any website outside of IBM and it has something to do with work you do or subjects associated with IBM, use a disclaimer such as this: "The postings on this site are my own and dont necessarily represent IBMs positions, strategies or opinions.". Use a disclaimer.
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| | WWW.NIEMANLAB.ORG
SEPTEMBER 22, 2010 What’s the law around aggregating news online
So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. Some well known examples are Yahoo! Examples of Specialty Aggregators are hyper?local Blog Aggregators are websites that use third?party One method of using third?party 8 / 10:30 a.m. AFP v.
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 Social Media U: Take a Class in Social Media - ReadWriteWeb
However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Today, you will find Communications and Marketing majors heavily involved in learning to use new media to their advantage. Is And How To Use It. Lesson # 5 Use Social Networks.
| | WWW.MONDAYNOTE.COM
OCTOBER 4, 2010 Aggregators: the good ones vs. the looters
As shown in its “Leaderboard , it crawls a hundred sources and applies a clever algorithm using 600 parameters. The result is one of the most useful ways of monitoring the tech sector. And, since Gabe Riviera also launched Mediagazer last year, I use it to watch the media space. In fact, in their very own fields, Techmeme are Mediagazer are more useful than Google News.
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MINDYMCADAMS.COM ‘Curation,’ and journalists as curators
| TUESDAY, OCTOBER 12, 2010
This is also something that journalists do, but it can be pretty useful
to differentiate that from curation. More likely, that person has been studying textiles — and their history, production and use
— for many years. They might be useful
in curating online repositories of knowledge. subscribe to the print product, using
it as a supplement to my other news sources. The site become a success using
algorithms that gathered and ranked tech news. Some useful
point here that have really got me thinking about this. 2, 2008 ). Where is it from? MORE >>
PROBLOGGER Google Penalizes Copyright Infringers: Are You At Risk?
| SATURDAY, SEPTEMBER 15, 2012
Sometimes, it is nice to see that your work has been used
by many people around the web, even if they are not crediting you. In some cases, using
work without permission is allowed. For criticizing, commenting, and news reporting, short quotations are considered fair use
. You can also use
material that’s available in the public domain. Finally, you are allowed to use
a brand name on your site under nominative fair use
materials licensed under Creative Commons. Not every picture on Flickr is free to use
, though. MORE >>
BRASS TACK THINKING 9 Social Media Topics that Need To Die | Brass Tack Thinking
| THURSDAY, MARCH 25, 2010
If you don’t, quit bastardizing the term ROI and using
cryptic, fluffy interpretations of it in order to avoid admitting that you don’t understand it, or to dodge the whole measurement and accountability issue altogether. If you’re using
vague ROI arguments to stand in for what’s really a lack of a business case, you have work to do on explaining why you care about social media in the first place. Content is worth precisely ZERO until it’s being found, consumed, and then used
to do something. What if I didn’t use
Twitter? =-. With whom? MORE >>
ALEX BLOM Marketing with Conflict
| WEDNESDAY, JULY 7, 2010
I’m all for referencing content and paying for fair use
but their rules for bloggers
are just a little extreme. That’s why I feel in love with Woot all over again when they called out Associated Press for using
Woot content and calculated money owing using
AP’s own rules. When used
properly conflict can mobilize audiences for you, get major press coverage and boost your sales. Keep it fun (notice how every example
I provided was not downright nasty yet still a call out?). Marketing with Conflict. This is not a new concept. MORE >>
CONVINCE & CONVERT Social Media Lawsuits Protect Yourself From Them | Guest Posts.
| WEDNESDAY, JULY 21, 2010
In the case of Facebook, once you sign up for an account and click agree, you have granted them non-exclusive, transferable, sub-licensable, royalty-free, worldwide rights to use
any IP (intellectual property) content that you post on or in connection with Facebook (“IP License ). Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use
it however they want. You don’t lose ownership rights, but you do lose control over how your content can be used
. All that stuff? Read the fine print. Yikes. MORE >>
- Techcrunch and Twitter Documents: Was it Ethical? Was it Smart? WHAT SPINKS THINKS | THURSDAY, JULY 16, 2009
- Are Aggregators Really The Problem? | PlagiarismToday WWW.PLAGIARISMTODAY.COM | TUESDAY, SEPTEMBER 14, 2010
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